The digital capability of a business is fundamental to remaining competitive in today’s market. Digital technologies are rapidly changing and evolving, which in turn increases competition and the need for companies to innovate quickly. It has never been more dangerous for companies to neglect the importance of digital technologies.
The digital strategy a company pursues can make or break an organization. Today’s business landscape is becoming increasingly complex. For a company to be successful in 21st century, it is vital that they adopt digital innovations that can help them to achieve their objectives and stay ahead of their competitors.
The phrase ‘digital transformation’ refers to innovating business activities to make the most of the opportunities presented by digital technology. Embracing digital technology can positively transform business performance with regards to increasing revenue, improving customer experience and reducing costs.